The Most Popular Social Media Marketing Trends

One of the most effective types of marketing is social media marketing. Since over 3.6 billion people use social media worldwide, it is easier for companies to reach a large audience at once. Thus, if you are trying to bring attention to your brand, social media marketing is vital. Here are some trends you can follow to get started:

Influencer Marketing

Influencer marketing is a marketing tactic that businesses use to promote their products by collaborating with people who have a large following on social media. Although it is not a new concept, it has become increasingly popular over the past couple of years. It is highly effective, mainly because influencers have already built trust with their followers. Thus, brands can naturally build trust with their target audience as well. When your company is choosing influencers to collaborate with, make sure the influencers match your brand image, and their followers are who you are trying to target.

Using Stories

Thanks to Snapchat and Instagram, adding “stories” have become a go-to activity for many social media users. Over 400 million people use Instagram Stories daily, and this ephemeral feature has also become popular among companies. 60% of marketers have integrated this strategy into their marketing plan, while 45% of ad spend on Instagram is on stories. Although this may not work for all companies, it has improved content and engagement for most. You can also use this feature to go live and interact with your followers.

Augmented Reality (AR)

One of the more recent trends is augmented reality (AR). This is an interactive experience of the real-world environment, and it combines physical and digital elements to provide immersive experiences for the users. AR can improve social media marketing by increasing visibility and content. It offers “try before you buy” features that let customers virtually see what certain items will look like on them. You can also use AR to create branded face filters to promote your company and boost engagement through immersive experiences.

Sweet Tips from Ally:

If you want to outshine your competitors, you have to know all the latest trends. But remember, although following trends is important, just because everyone else is doing it doesn’t always mean you should too. Figure out which trends can benefit your brand the most and choose accordingly.