How to Attract and Retain eCommerce Customers

Attracting and retaining customers can be a daunting task. According to experts, more than 40% of eCommerce sales come from existing customers, while the other percentage emanates from new ones. As a result, brands should focus on retention and online marketing to increase revenue. You can use various techniques to attract and retain customers, as we shall see below:
 
Define Your Outreach 

Modify your online presence based on your specific eCommerce goals to attract new customers and retain existing ones.

Social media can be an ideal medium, especially because it offers a broad outreach and less expense. However, you should master timing and adjust your marketing efforts to help you strike your target. Here, a social media management expert can guide you accordingly, helping you create and send the appropriate message to the relevant audience.

Connecting through specific platforms or with particular groups can also help you build your following. It is worth noting that identifying your target audience can enable you to attract and retain new customers. 

 
Pay Attention to the Customer Experience 

Regardless of your industry, you must understand that what you are selling is not just a service or a product, but an experience. Today, customers prefer businesses that can give them an excellent experience on top of high-quality services and products.

According to some studies, more than 70% of customers believe that the customer experience influences their purchasing decisions. Customer experience begins the moment a customer sees your brand and continues as long as they continue to do business with you.

To keep consumers who value their customer experience, you should provide exceptional customer service, timely and targeted promotions, and compelling content, building their ideal experience.

Leverage AOV to Grow Your Bottom Line

Attracting new customers and marketing to already existing ones can be costly. As a result, targeting the right customers that will help you gain a high ROI is crucial.

Did you know that you can use your data to target customers with a high average order value (AOV)? Doing so allows you to invest the most effort, money, and time in marketing to customers who are highly likely to place massively profitable orders.

Focusing on this strategy can help you grow your bottom line. Other ways to use AOV marketing to increase your bottom line include:

• Cross-sell drives
• Upsell drives
• Product bundling
• Volume discounts

Identifying customers with a high AOV and identifying product relationships will allow you to boost your customer relationships. 

Sweet Tips from Ally

While you may want to keep using outdated eCommerce strategies, today’s marketplace is fast evolving and unpredictable. As the eCommerce world advances, you will need to adopt new measures to attract new customers and retain existing ones.