How to Promote Your Brand Outside of Social Media

Building a successful brand requires lots of advertising. While social media can help you market your brand to a variety of people online, there are also effective ways to promote your company offline. This article puts together a few starting tips to help you build and maintain a physical presence.

Print Business Cards and Other Promotional Material

Business cards can help you introduce your brand more professionally. These can often be the first impression of your brand, so invest time and money into making ones that clearly define your company mission. Try considering factsheets you can hand out to clients, collaborators, and media outlets as well. These will enhance your reputation, earn a free promotion, and help your brand stay in the customers’ minds. Cards, stickers, brochures, manuals, accessories, and flyers will all help to leave traces of your brand out there.

Get Your Brand on the News

Local radio and TV are always interested in stories that are relevant to their audience. If you make your company newsworthy, you can get free coverage. Buy advertising on popular local radio shows, find out how to get covered by newspapers, and organize events that generate buzz. Have a list of journalists you can always reach out to when you’re launching a new product or hosting an event.

Sponsor and Participate in Events

Be proactive in identifying causes that matter to you. Organize and sponsor events and causes that have clear goals and purposes. Your passion for these projects will remind people that your business cares. Organizing an event allows you to make it suit your brand’s interests, but participating in one will also introduce your brand to more contacts and a different audience.

Collaborate With Other Businesses

Collaboration is a vital path to growth. Think about the music industry and how many of today’s superstars rose to fame by collaborating with other already established artists. The established businesses you work with can put you on the map. Try working with companies in different industries to find new openings.

Promote Your Company on Outdoor Ads

Social media isn’t the only place to put ads. Outdoor ads can be useful if you choose the right location. When creating them, make sure your contact information is easily identifiable, and your messaging is clear and well-delivered. Remember, customers should be able to visualize what your brand may be like and what your brand does and offers from these ads.

Sweet Tip from Ally:

The tips above are necessary if you want to advertise your company in the “real world.” Remember, social media is not always the answer and shouldn’t be your only mode of marketing. Think of ways that can help your brand reach a wide variety of people.