Advertising and Marketing Tips for 2022

To be successful in advertising and marketing in 2022, your team should have a cohesive customer-centric strategy. Understanding your customers and why they choose your services and products is critical to developing a successful marketing plan. Here are some marketing and advertising tips to help your brand prosper this year:

Combine SEM and SEO

For many years now, Search Engine Optimization (SEO) has been a critical component of digital marketing tactics. While SEO helps to drive organic traffic to your website, it is a long-term approach. Depending on the terms you want your brand to rank for and your budget, noticeable results could take months.

Suppose you are a startup entrepreneur and have just launched your first website; leveraging SEO to attract traffic could take a long time. However, you can accelerate your results by incorporating Search Engine Marketing (SEM) into your marketing plan.  

You can employ keywords in SEM to obtain a sponsored listing on the first pages of Search Engine Results Pages (SERPs) before SEO-generated results. While organic results are more credible, SEM can increase your visibility to potential customers before your SEO finally bears fruit.  

Social Commerce Is Crucial for Your eCommerce Activity

The number of people joining social media platforms has been growing tremendously, especially during the pandemic. This trend will continue in 2022 and beyond, with statistics showing that social media users will be more than 4 billion in 2025. 

Although Facebook is one of the most popular platforms out there, marketers and entrepreneurs may want to use other platforms depending on their products. For example, Instagram leads in mobilizing influencer marketing, an effective approach that businesses can leverage to target specific communities. TikTok is ideal for user-generated content. 

Social commerce represents a small percentage of eCommerce revenue, but experts predict rapid growth by 2025. If online retail is part of your business, adopting a robust social commerce strategy will help you stay ahead of your competitors.

Understand Your Target Audience

Lastly, knowing your audience is crucial for the success of your marketing campaign. Marketers must adopt a suitable brand awareness strategy to increase their visibility to prospective customers. One of the most effective methods you can use to know your customers is to create an extensive customer profile that includes:

• The characteristics of your ideal customer
• Your target audience
• Potential customers who would be interested in purchasing your products
• Their pain points and solutions  

The customer profile gives you a picture of your prospective buyer while enabling you to build and strengthen trust with your customers. 

Sweet Tips from Ally:

Digital marketing is a cost-friendly strategy that companies can leverage to reach the right audience, grow their businesses, increase revenue, and build trust with their customers. Start practicing these tips early enough to prepare your business for remarkable growth in 2022 that will give you a competitive edge.