The Importance of Mobile Commerce in eCommerce Growth

In an increasingly competitive global market, technology is changing the way we do business with the ability to purchase goods and services irrespective of location. This is the core of eCommerce.

Online shopping is one of the most popular aspects of eCommerce. It entails the buying and selling of goods and making payments with the internet. Doing this involves going on a website, or an app, communicating via email, or using phone calls. However, there are other aspects of eCommerce such as payment gateways, internet banking, online auctions, and so on.

The growth of eCommerce has been rapid over the years. It has been boosted by increasing access to mobile technology around the world, which has improved opportunities for both sellers and buyers.

Mobile commerce, an important aspect of eCommerce, is particularly growing fast due to the increased use of mobile devices such as smartphones and tablets. It has made buying and selling accessible to people across the globe.

Currently, over 1.2 Billion people around the world access the internet from their mobile phones. And records show that mobile commerce had a 39.6% share of eCommerce sales in 2018, 44.7% in 2019, and expected 49.2% in 2020.

In addition, global eCommerce sales are expected to top US$4.2 trillion this year 2020, with more than 2.1 billion shoppers expected to purchase goods and services online by 2021.

One of the top trends, however, is the continued growth of mobile shopping. Now, more people are shopping and trading over their mobile devices and having their products and services delivered to them without their locations being a barrier.



Clearly, this indicates that mobile commerce is important in the overall eCommerce growth in many ways, and these are some of the ways.

1. Flexibility

The flexibility of mobile devices contributes greatly to the adoption of eCommerce. You can shop at any time, from the comfort of your home. This is the reason why online marketplace operators and eCommerce sites are optimizing their platforms for mobile use and enhancing the user experience for online shoppers.

2. Secure payments.

Secondly, as mobile commerce continues to grow, more secure payment systems have been developed and incorporated into mobile commerce platforms. This greatly reduces the risk of shoppers as well as sellers falling victim to online fraud. You can also make use of e-wallets to make payments.

3. Smartphones and tablets heighten shopping experience.

Today, smartphones and tablets are equipped with bigger and better screens, and more advanced hardware and software features. These, together with more user-friendly apps make the online shopping experience more interesting for people.

The capability for augmented reality is also interesting. This means shoppers can view products in real-time using their mobile devices, a trend that is expected to increase in the eCommerce space in the 2020s.

As the internet and smartphones become more accessible to people of all classes across the world, it is expected that mobile commerce will not only contribute significantly to eCommerce growth, it will become the core of it.

Sweet Tips from Ally

1. Flexibility is key for mobile markets – use that!
2. Make security your top priority
3. Take advantage of the technology of smartphones

Mobile commerce is the way of the future – adapt your business to include a mobile-first strategy, and your chances for success and growth expand exponentially!