How to Attract and Grow an Audience on YouTube

YouTube is a great resource for SMEs trying to attract new customers. Some businesses do this by creating educational content for their targets, but there are other endless ways to be creative on the video platform.

The first trick is picking your target audience. Assess your skills to find out what you excel in, then do keyword research to decide which niche you fit in. This will save you time and energy by creating relevant content that can be fine-tuned and improved through retargeting.

Before creating content, take a look at what other similar channels are creating to get a feel of the environment. Then, try to offer something unique that will make you stand out. Innovating might involve a new take on an old idea, a unique delivery, or even stunning visuals. Whatever it is, you are trying to create value for your business by offering something others are not or cannot.

Before launching your channel, try to develop a few ideas because consistency will keep your audience engaged and hungry. Determine a schedule that works for you and stick to it. It might be once a week, two times a month, or even every month, but the key idea here is to publish consistently.

Once you start getting feedback, engage with your audience to make them feel appreciated, share anecdotes, and explain some of the thinking behind your process. This one-on-one experience will make your audience feel involved and eager to share your work with their networks. Their feedback also helps improve your content and your product. While you are at it, make the effort to collaborate within your field and outside your niche. Collaborations and cross-collaborations are very effective at introducing you to new audiences and growing your brand. Do not forget to ask your viewers to subscribe at the end of every video as well!

Sweet Tips from Ally:

Good content, great visuals, consistent branding across your social media channels, adapting your message, as well as smart SEO, eye-catching thumbnails, appropriate tags, and concise keyword-rich descriptions will take you a long way, but adapting and staying up-to-date with YouTube’s Creator Academy will take you to the next level and open up new leads and even boost your revenue. Be sure to check out some of its popular courses today!