How to Track the Success of Your Content Online

In order to make the most out of your digital marketing strategies, you must be able to measure the success of your content. Content measurement not only helps you calculate return on investment (ROI) and ensure that your efforts are paying off but also allows you to identify what is not working and make improvements. Here are some metrics you should be monitoring to see how your content is performing:

Traffic

Traffic is undoubtedly one of the most important metrics. You can use web analytics tools like Google Analytics, Adobe Analytics, Yandex.Metrica, and Mixpanel to see how much traffic you are generating. The metrics you should pay special attention to are the users, pageviews, and unique pageviews. These will tell you the total number of people who have visited your site, the total number of times a certain page was viewed, and more, which you can take into account when you create or edit a content strategy. Knowing how many people visit, where they come from, what they read, and what pages they spend the most time on will provide insight into your most valuable and popular content.

Social Media Engagement

When more people feel motivated to share your content, it means your marketing strategy is working. You can use the Audience Overview reports in Google Analytics to see how long users are staying on your site, how many pages they are visiting, the total number of visitors and sessions, the bounce rate, and more. Knowing your biggest fans and the most popular hashtags, keywords, and trends will help you attain better results.

SEO Performance

Keeping track of your search engine optimization (SEO) performance is just as important as measuring social media traffic. While there are hundreds of metrics you can track to measure SEO, the most important one is probably SERP ranking, which indicates your page’s position in the search results for a specific keyword. You want your content to always remain at the top of a search engine’s results for keywords relevant to your company. Implementing an effective SEO strategy can significantly increase your site’s visibility, boost your organic traffic, and draw new customers.

Conversions

All this hard work may be useless if it does not lead to conversion. A conversion happens when a visitor completes a desired goal or action. This could be signing up for a newsletter, listening to a podcast, or buying a sweater. You can easily know if you sold an item, but other conversions can be monitored by using tools like Google Analytics.

Sweet Tips from Ally:

If you don’t want your marketing efforts to go to waste, implementing clear, effective strategies is a must. Keep these tips in mind, and tracking your online content’s progress will be much easier!