Why You Should Use Hashtags

Although not everyone might be a fan of hashtags, you can’t disregard their power, especially if you run a business. Hashtags help increase engagement, attract new customers, and grow an online presence. Let’s take a look at how this is possible and why all companies should start using hashtags.

The Advantages of Using Hashtags

An increase in visibility is one of the most effective uses of hashtags. They make it easier for people to find your brand, which also enhances your branding in return. When people search the hashtags you have tagged, they can see your posts and what your company has to offer. This may lead to new followers and even potential customers.

On the other hand, if you are more interested in branding than visibility, you can try creating your own hashtag for your product or event. Encourage your followers to use the hashtag when they post about your event or store, which will help you take over that hashtag with your brand. This will make users associate that specific hashtag with your company, further establishing your branding.

Hashtags also offer free promotion and are similar to the “word-of-mouth” tactic. For example, when your customers start using your hashtags on their posts, their followers may do the same and promote your company without even realizing it. Moreover, when hashtags are used for event promotion, they can also connect your customers together, which may be even more beneficial. You can also add hashtags on giveaways, so your followers and their followers feel encouraged to participate.

Lastly, using hashtags for activism can also bring many benefits. Customers appreciate brands that care about their surroundings and actively use their platforms to highlight social and political issues. They feel more connected if they see that their values are the same as the brands they support and will stay more loyal.

Sweet Tips from Ally:

Hashtags can bring many advantages if you use them wisely. Review these tips and use them to advertise your products and services effectively:

1. Use trending hashtags!
2. Target a specific audience to see better results.
3. Create and add branded hashtags.