How to Stick Out From Your Competitors

Even if your customers have been loyal to your brand for years, it only takes a couple of seconds for your competitor to swoop them away. This is why it is highly essential to ensure your customers are feeling satisfied and that you are constantly surprising them with new deals and products. Here are some strategies you can adopt to make your company stand out from its competitors.

Make Sure Your Customer Service is Exceptional

What drives many customers away is poor customer service. If you have failed to deliver good customer service the first time, make sure to respond to any complaints and questions and resolve all issues as quickly as possible. Speed is an integral part of outstanding customer service, and your customers should always feel heard and respected.

Unique Branding

If your branding is just like any other company’s, it is unlikely that you will stick out and outshine your competitors. Pick a logo, a mission statement, or even a website theme that is unique to your brand so people can easily differentiate your company from the rest. A consistent branding font and color can also boost brand recognition by 80%, so pay great attention to what may seem like the smallest details. Look at other brands for inspiration, such as Coca Cola’s usage of the color red and Starbucks’s distinctive mermaid logo, as well.

Target a Narrow Audience

If you try to please everyone, you may end up pleasing no one. Instead, it is much better to have a smaller target audience. This allows you to know your audience more intimately, making it easier to figure out what your customers want. Moreover, if you offer too much, it may be hard for people to figure out what your focus is. It is much more memorable to do a few things well, so try to take a targeted approach and think about how you can serve exclusive value.

Give Back!

It is important to not only give back to your customers but also to your community. In fact, according to Chatmeter, 92% of consumers view companies more favorably if they support social causes than those that do not. Reward loyal customers with exclusive deals and benefits, or even a pre-access to upcoming sales. Try participating in charities and fundraisers, and make donations to causes you care about. Use your online presence to raise awareness about various social movements and adopt a more sustainable approach when doing business.

Sweet Tips from Ally:

1. Try to check up on your customers regularly.
2. Figure out customer pain points and address them!
3. Conduct competitive analysis and see what you can learn from other businesses’ successes and mistakes.