Effective Email Strategies to Win-Back Old Customers

Although people are increasingly using social media to gain news and information, you shouldn't disregard the power of email. An effective email strategy is still very essential for any business. However, email marketing is only useful if done correctly. Here are four strategies you should consider adopting, especially if you are trying to regain old customers.

1. Start with “Hello”!

Just like how you feel grateful whenever your friends and family reach out to you, customers can feel the same way. They especially value their loyalty being recognized, and this “hello” email can bring your customers back to your brand. Remind them why they were your customers in the first place, and offer exclusive benefits and deals to show that you appreciate them.

2. Send out Abandoned Cart Emails 

Abandoned cart emails are for customers who have added products to their cart but did not make any purchases. According to SaleCycle, almost half of these emails are opened, and over a third of clicks lead to purchases, making it a very effective sales recovery tactic. Since customers can abandon their carts due to unintentional reasons like running out of time or the site crashing, a simple reminder can draw them back to your site again. This is a great way to boost your conversation rates and is very easy to set up!

3. Make the Subject Line Eye-Catching 

Even if your email contains great sales and content, it does not matter if your subscribers do not open them. To boost your opening rates, make sure your subject line is captivating and appealing. You want to make sure your subject line can grab your customers’ attention right away, so your email does not go straight to spam or trash. You can email them saying “great deals”, “limited editions”, or “the item you requested is back in stock. Create urgency and offer what they want.

4. Have Reader-Friendly Content

Now that you have managed to get your customers to open their emails, you want to make sure they keep on reading. Your content should be both useful and easy-to-read, so your customers can feel motivated to visit your site. Use websites like State of Writing, My Writing Way, and Boom Essays to proofread, gain grammar tips, and format your emails.

Sweet Tip from Ally:

The four steps above are necessary if your company is trying to win back old customers. Following them are a sure-fire way to build impressive email content that will continually serve your brand. Email marketing has never been easier with these tips!