Business tips I learned during pandemic
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Business tips I learned during pandemic

December 14, 2020

The coronavirus pandemic has impacted almost all industries worldwide, and the business sector is no exception. Company owners have been forced to adapt to the changing landscape, implementing new rules and regulations since the outbreak of the virus. Take a look down below to see which business tips I found to be the most effective.

1. Work Remotely

One of the main changes brought on by the pandemic in the workplace is remote working. Many companies have already switched to remote work to keep their employees safe. To ensure your employees can effectively work remotely, make sure to:

  • Set up daily or regular check-ins. These can be done through one-on-one or group meetings. Make sure these calls are predictable so employees can prepare any questions they may have before the meeting.
  • Use communication tools like Slack or Zoom to keep in constant communication. Setting up clear communication tools will make it easier for employees to contact each other and be available at all times during work hours.
  • Communicate clear expectations and goals for each task so everyone can be on the same page. This will help to prevent misunderstandings and avoid possible mistakes.
  • Offer support and guidance. During unprecedented times like these, it is vital to check up on your workers. Let them know you are always available and make sure they feel heard and supported.

2. Build Your Online Presence

The pandemic has brought on a digital surge, and up to 97% of businesses are currently leveraging social media platforms to reach their target audience. Online marketing is one of the most cost-effective and versatile strategies out there, and it can help reach out to a bigger audience and increase sales over time. To maintain long-lasting relationships with the customers, make sure to look into strategies that will help your company create targeted awareness. If done correctly, it can save you money and time.

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3. Look Into Different Marketing Strategies

Although marketing online is effective, this should not be your only mode of advertisement. Adopting a variety of strategies can help increase brand recognition and conversions. Moreover, relying on a single platform is never the answer and can be very risky. Even though the online industry may be performing very well at the moment, this can change at any time. Thus, to avoid possible risks, make sure to look into alternative marketing ways, such as TV advertisements or handing out business cards.

4. Rethink Your Supply Chains

The supply and demand shock caused by the coronavirus pandemic has brought attention to the weak supply chains of businesses worldwide. To fully recover from the damages brought on by the virus, companies need to make their supply chains more resilient. To successfully do so, make sure to identify hidden risks and vulnerabilities while expanding your supply base. Make sure to stay alert and move as quickly as you can to take advantage of the demands your competitors might have missed.

Sweet Tip From Ally:

Caring for your business is a difficult task to do during a pandemic. To make sure your business can survive the aftermath of the coronavirus, keep looking into different tips, and adopt various strategies to help your company become more resilient to outside attacks.

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Ally Spinu

Ally Spinu is the CEO of Export Portal. She has travelled the world showing how the beauty and efficiency of a blockchain-enabled technology can improve international trade.
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