5 Quick Fixes for eCommerce SEO: Rank Higher and Increase Sales

When used correctly, SEO can bring many positive results to your business: it can boost sales, improve reputation, and lower customer acquisition costs. Thus, if you don’t focus your marketing efforts on SEO, you will most likely be spending thousands of dollars in advertising. So how exactly can you start optimizing your site? Take a look down below for simple steps you can follow to rank higher in Google without breaking the bank.

SEO Fixes for Your Online Store

First, you must understand that SEO is a process and not a destination. Think of these five fixes as early wins that can boost your traffic but not as the last thing you can do for your SEO campaign.

1. Optimize Existing Pages

The fastest win is to optimize existing pages under your domain. First, make a list of all the pages and organize them by the amount of traffic they are getting. You need the big picture to strategize accordingly. Once you have the pages, you will have to do two things:

1. Compare your content with the content that is already ranking on Google.
2. Type in your keyword and see what kind of content is in the top five. Find out the length of the piece and its format (lists, guides, pictures, videos, etc.).

If you know what is already working, you can reference it to make yours better.

Here is a checklist you can use when optimizing your pages:
• Title tag
• Meta description
• Image alt tags
• Headers
• Body content

• Add your keyword at least once
• Avoid keyword stuffing
• Design original images
• Have a clear voice
• Make it easy to read

2. Make Your Website Mobile-Friendly

If you are using WordPress, most themes are already mobile optimized. Still, you can use Google’s Mobile-Friendly Test to double-check. If your website is not mobile optimized, you will want to change your theme or get help from a developer.

3. Find Low Competition Keywords

The problem with keywords is that most of them are too general and hard to rank for. To avoid this problem, focus on long-tail keywords that have clear intentions. For example:

Short-tail keyword: Women shoes
Long-tail keyword: Nike women shoes size 32

The latter has a clear buying intention, making it perfect for eCommerce sites.

4. Watch out for Duplicate Content

Having three pages that talk about the best knives for cooking meat will make Google decide which of those deserve a ranking and ignore the other two. To avoid these problems, run an audit with SEMrush or Screamingfrog to identify such pages. You can then pick the one with more traffic and merge the three pages into one piece.

5. Create Useful Content

The biggest mistake eCommerce sites make is creating only product pages. Of course, your main goal is to make customers buy from your business, but they do way more than just typing “women shoes.” Picking a niche for your eCommerce is an essential part of your marketing. This is the soul of your brand, and your content should attract potential customers at each stage of their journey. If you sell shoes, categorize them by activities or interests your customers may have. For example, if you sell hiking shoes, a good topic would be hiking gear, places to hike, the best season to go for a hike, and best-hiking boots. By building content around those topics, you’ll be able to gain even more exposure for your products.

Sweet Tip from Ally:

The five steps above are necessary for your company to gain more attention and attract new customers. Following them are a sure-fire way to build lasting, impressive content that will continually serve your brand. SEO has never been easier with these tips!