How Businesses are Leveraging Digital Marketing during the Coronavirus Pandemic

The coronavirus pandemic has impacted almost all aspects of our lives. To flatten the curve, nearly a third of the global population has been staying at home. Unfortunately, this has negatively affected many companies, forcing many to shut down. However, with nearly 3 billion people currently staying at home, it is safe to assume that the online industry will continue to flourish. Although marketing your brand during these tough times can be challenging, there are still some online methods you can adopt to advertise successfully. Take a look at some of the digital strategies you can use to reach your customers during these unprecedented times.

Leverage Exposure on Social Media

Social media platforms have always been popular, but there have been more users since the pandemic. Many have turned to social media in an attempt to maintain some social interaction while still following social distancing rules. And it’s not just teenagers either. In fact, at the beginning of quarantine, around 46% to 51% of US adults were using more social media than before. In July 2020, social media usage rose 10.5% from the previous year. More and more people are becoming active on social media, making it a perfect place for you to advertise your company.

To successfully market your company online, you must stay up-to-date on all the current news. Many users turn to social media to discuss current events, topics, and more. Make sure your brand is a part of this discussion if you plan on exposing it to a bigger audience in the future. Moreover, don’t forget to create special offers that your audience will be interested in to keep them engaged. This can also be a campaign or a motivational video that will help people sail through the difficult time. Remember, this is an opportunity to interact with your customers in a less formal setting and get noticed.

Adopt Pay Per Click Advertising

Advertising during a pandemic may be more beneficial than you think. Remember, most of your potential customers are now online with more time to browse through the Internet. To drive more traffic to your website, consider adopting Pay-Per-Click (PPC). This can help make your brand more visible and gain a strong online presence.

While you may not make much or any sales at first, you will have planted a seed for the future. If your target audience needs your service or product, they will remember your brand and come back to make a purchase.

Leverage Email Marketing

Email marketing is also another useful option. Customers who were previously too occupied for newsletters may now have more time for them. According to MailChimp, small businesses are successfully interacting with their subscribers during the pandemic by emailing weekly updates. Reach out to your followers, take notice of their feedback, and make sure to interact with them consistently. You can even share valuable content with different subscribers to strengthen the friendship you have with them. When used correctly, email marketing can help you build brand loyalty, like many other digital marketing tactics.

Sweet Tips from Ally

1. You can and should still advertise during the pandemic!
2. See what kind of social media apps your customers use the most.
3. Adapt your brand voice to match your target customer.
4. Stay open to new types of marketing/advertisements.