4 Techniques to Promote Your Business on Social Media

As a business, you need a level of authority to wield influence in your industry or your geographical area. To do this, all you need is a strategy to establish authority and grow influence because that’s all there is to promote a business online.

Social media has thoroughly turned traditional marketing on its head. On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content, and work on forming relationships.

In fact, according to Sprout Social, Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.

Businesses around the world know that social media is here to stay, so if you’ve not yet had the chance to put in the time or effort necessary to cultivate a presence on the social platforms, there is still time, and the benefits will be worthwhile.

Some advantages of promoting your business on social media include improving your customer service, directly communicating with customers, reaching a new audience, building authority, and driving traffic to your website.

However, getting started with promoting your business on social media can be intimidating, so here are some foundational techniques to help you promote your business online.

1. Listen

Listening on social media is about the monitoring and management of a brand’s reputation. This includes responding to customer service issues or answering questions via social media. The goal here is to attend to customer’s needs on time, manage reputation, increase retention rate, and possibly reduce refunds.

2. Influence

This is about establishing authority on the social web by creating, distributing, and sharing relevant content that adds value to your target audience. Social influencing aims to increase engagement, drive more traffic to your website, and expand your brand reach.

3. Network

Social networking is the means of finding and associating with the authorities in your space on social media — these are influential individuals and brands. Doing this allows you to develop strategic relationships that could earn you more media mentions in the long run.

4. Sell

This is what most businesses put first, but it creates an imbalance without others. Social selling is the means of generating sales from existing customers and attracting new customers on social media. The goal here is to generate leads, grow your email subscription list, increase customer acquisition, and buyer frequency.

Sweet tip from Ally:

The above listed are the necessary foundation of promoting any business online, whether big or small. When you approach social media promotion through this model, you will do it right. However, there is ‘how’ to implement each of the techniques effectively.