When in UAE, follow local business etiquette

Home to a burgeoning population of immigrants and a melting pot of diverse cultures, the UAE is a potential place to do business. Timely execution of projects, guaranteed government-backing for new entrants, and accessibility of constant guidance and direction are just some of the many acclaimed benefits nurturing the national industrial ecosystem in this Middle East country. 

Even though the Emirates is a modern country with a futuristic outlook, like all other countries, it has some unsaid business etiquette expected out of any business that aims to make a base there. Therefore, it goes without saying that for any business to succeed in the UAE, local culture, practices, and sentiments must be fully understood and respected. 

Although the UAE is a business paradise, firms that want to enter the country must grasp some aspects of business practices, customs, and manners in order to be successful here. 

Compliance with Sharia Laws 

Understanding the Islamic way of life is very important to do business in the UAE. The legal system here has its basis on sharia law, which propagates the principle of justice and fairness. The Islamic law prohibits companies relying on compelling interest to function in Islamic states, including the UAE. Therefore, companies, especially ones from the West, must always be mindful of the fairness and balanced approach in their offers, services, and the outcomes of agreements. 

Adapt to the Work Culture 

The western approach of going all out and getting too personal is the complete opposite of the work culture in the Arab world. Persuasion, criticism of religion, and breach of personal privacy are prohibited. In the UAE, the work days are from Sunday to Thursday, with Friday being the day of worship. During the month of Ramadan, even non-Muslims are expected to fast and abstain from food and drink throughout the day. Muslims don’t consume alcohol and pork, so it’s important to respect this tradition during events and luncheon meetings. 

Show Respect, Greet Accordingly 

People in the UAE expect to be addressed by their appropriate titles. A man has to be greeted as sheikh (chief) and a woman as sheikha. Also, Sayed is Mr. and Sayeda is Mrs. Moreover, initiating a handshake to a woman is not considered courteous at all, while a right hand on your heart or chest while greeting is taken as a token of respect. Public displays of affection are not permitted, and modesty should be reflected in one's clothing. Both genders can wear stylish yet conservative business suits. 

Be Patient to Strike Deals

Business meetings in the UAE can extend for hours and, at times, be out of order. Initial meetings are about building trust and getting acquainted. Even after a series of meetings, the decision-making can take time. As a result, new businesses should be prepared to demonstrate a great deal of patience in order to reach a mutually beneficial agreement.

Sweet Tips from Ally:

The Emirates may appear overly conservative at times, but striking a fine balance between tradition and business adventure may be easier than you think. Foreign firms have successfully adapted to the host country's social norms and practices while maintaining their expansion plans. Just make sure you always keep the tips above in mind!