Ecommerce Solutions for Small Businesses in Turkey

The recent pandemic, lockdowns, supply chain problems, and gloomy financial outlook have made the conditions unpredictable for small and medium-sized enterprises (SMEs). Many businesses remained closed for the majority of last year. The Turkish government’s policies after the COVID-19 outbreak have created volatile conditions for SMEs, and the fluctuating business environment has been tough for Turkish SMEs.

Although this does not apply to all SMEs in Turkey, some may be able to resume operations by transforming their services into online services. The options for these companies vary from marketing products to new business opportunities in B2B online business platforms.

However, many of the Turkish SMEs lack the necessary technical knowledge to operate an online business. The average school year in Turkey is around eight years, and many of the workers in Turkish SMEs have at most middle school diplomas. The average wage of SME workers in Turkey is also very close to the minimum wage, while many Turkish SMEs don't have the capacity to create and run an online business. Therefore, they need a consultancy service to understand what they can do in the e-commerce world and how to build their online business.

Luckily, some companies provide good business opportunities by offering consultancy services for SMEs. Hepsiburada, Gittigidiyor, Amazon, Trendyol, and other trade platforms offer an online store to help reach potential customers throughout the country. Similarly, Turkish SMEs can work with international trade platforms like Export Portal to export their products to other countries. These platforms also include business specialists who help SMEs prepare for export.

Trade security can be complex, but the above-mentioned platforms provide essential services to minimize security risks for SMEs. They can also help SMEs make business contracts with other traders, reducing risks in commercial transactions. There are also some legal services available to help SMEs establish good working relationships with their partners.

Sweet Tips from Ally:

At first, e-commerce can be a difficult industry to navigate, especially for new and small businesses. This is why, in order to thrive and stay ahead of the competition, various e-commerce solutions must be implemented.